Ferruccio Lamborghini had a vision when he founded Automobil Lamborghini in 1963. His goal was to deliver a car that could compete with the likes of Ferrari.
The roots of the Lamborghini car company are based in strong will and hard work. Ferruccio founded a tractor factory after World War II and was extremely successful. He stated shortly after that he would be producing the best super sports cars the world had seen. People thought he was crazy.
He built a factory in Italy, set up so that he could always monitor production. This was just a small detail that speaks volumes to the view of perfection that Ferruccio had for his vehicles.
The 350 GT was debuted in 1963 and well received at the Turin Auto Show. 1964 brought the production version, the 350 GT, known for the styling as well as comfort and power.
Emphasis on Design
Ferruccio Lamborghini had the mindset that if heads didn’t turn when he was driving down the road, then the design of the vehicle was not good enough.
Many people associate Lamborghini with scissor doors that became iconic on the Lamborghini Countach. The brand was fortunate to have worked with the likes of Marcello Gandini, one of the best sports car designers of the mid-sixties. His creative skills delivered in other realms, as well, including the Lamborghini Miura.
The emphasis on design is still huge today. The Lamborghini brand considers not only the driver of the vehicle, but the reaction from the public when the car goes down the road. There have been many evolutions, like with any brand – but this thoughtfulness has been what has set Lamborghini apart.
Clean lines and flat surfaces are attributed to Lamborghinis. It’s this sense of minimalism and pure approach that allow the power of the car to be exhibited in a beautifully simplistic way.
Eyes on the Future
Given that Lamborghini has constantly tried to define success and deliver the best in the field, it’s no wonder that they have a concept car that showcases their vision.
The Lamborghini Terzo Millennio is the concept built with the future in mind. The DNA of the past still flows through its veins, but its eyes are focused on what is to come.
One of the pillars the model is built on is energy efficiency with a gear towards electric power. It is the mission of Lamborghini to develop electric systems that are just as powerful for high performance vehicles with energy recovery.
Lamborghini also aims to reduce the weight of a vehicle and aid in the electric energy process with the materials it uses for the vehicle. The brands’ research on carbon fiber is huge, spanning over thirty years.
With these aspects and other steps towards innovation and design, Lamborghini is proving that they remain at the forefront of the automotive industry – something that Ferruccio would be proud of.
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